Most of the time, "ideacide" happens without us noticing it. An out-of-the-ordinary idea or solution appears as a flash and disappears without us noticing. As a result, some of our best ideas are suppressed before they reach the world. Whether because we are overly critical or shrink from the impending pain of change, the disruption of normalcy, self-censorship arises from fear. Welsh novelist Sarah Waters sums it up eloquently, "Halfway through writing a novel, I have regularly experienced moments of dreadful terror, as I contemplate the nonsense on the screen in front of me and see beyond, in rapid succession, the mocking reviews, the embarrassment of friends, the failed career, the dwindling income, the repossessed house, the divorce..."

What we have gathered was not fruitful.

Our greatest weakness lies in giving up. The surest way to succeed is to always try one more time.

Our greatest weakness lies in giving up. The surest way to succeed is to always try one more time.